This may upset some people, but the unfortunate reality is that few truly embrace the moving process- whether they're the ones packing up their lives or the professionals helping them do it- and there's a lot more to it than moving boxes.

For customers, moving often represents a mix of excitement and dread. The promise of a fresh start weighed down by the stress of logistics, deadlines, and disruption. For service providers, it's a delicate dance between managing expectations, coordinating countless details, and navigating the emotional highs and lows of customers in transition.

In an industry built around change, both sides often find themselves simply "getting by" the process, rather than enjoying it.

Pattern #2 Few Embrace The Process- Find Purpose In The Experience

Ironically, most move coordinators, managers, sales representatives and human resource business partners have never left the state, let alone their local city and yet you're expected to trust them that all will go well. With that said, you may find yourself in the same predicament and thinking the same.

If you listen closely, there's generally two (effective/ineffective) messages to listed to.

Ineffective Feedback States: "It's just moving stuff. It shouldn't be too complicated"

Effective Feedback States: "Everything is intentional- here's how it works and promotes a great experience"

Origins: When people come off with an attitude that it shouldn't be too complicated, it often comes from a place of inexperience or detachment from the realities of the process. On the surface it's a task- box, load, transport. But anyone whose been through it knows it's a complex and costly operation involving planning, timing, coordination, and care (especially if loved ones are involved).

Destination: Within this complexity is an opportunity to transform a stressful necessity into a genuinely positive experience. Saying goodbye to the old, hello to something new is exciting. By sharing or listening to authentic experiences, you're able to create comfort, confidence & excitement, which is (at its core) is why people need/want to move.

For more patterns, check out the video or link below...

Pattern #3 Turning Empathy Into Habits- Start From Others Perspective